As online marketing terms and phrases go, “synergy” is probably one of the most overused. In fact, those of us in the industry hear it so much that sometimes tends to lose its meaning. Despite that fact, however, it really is the best word to describe what usually happens when social network marketing starts to work.
Quality links is the most sought commodity online – earned, exchanged, traded, bartered, bought and sold.
Savvy website owners and SEO’s are always on the lookout for the next link opportunity, especially those links that are “earned” and will eventually form the cream of the power links you can build to your website.
The key for SEO’s is to choose the right link building strategies that is in synergy with the New Link Variables – relevancy, consistency, diversity, participation and progression. I have spoken about these new link variables in various older posts.
Often when you see a company that has decided to start working on an on page SEO program they tend to end up making a completely different mistake altogether from the one they are warned of. To be specific, they start to forget about the real human visitors that will eventually be coming to their website when they decide to start improving their webpages for the search engines as far as content and technical specs go. In short, they trade the desire for a human’s interest for the desire for a bot’s interest.