Relationship marketing also relies upon acquiring the knowledge of what the consumer needs solely through existing customers in a mutual exchange. Relationship marketing is also dependent upon viral marketing for the acquisition of new customers. But as we have seen in very successful campaigns, viral marketing can have extensive effects.

What is viral marketing? Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

So how are people using the Internet to utilize viral marketing – in many ways.

Web 2.0 and Social Media
According to Wikipedia, which is a perfect example of Web 2.0, the term Web 2.0 is defined as “commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups, and folksonomies.”

Web 2.0 gives more tools to those who utilize relationship-based marketing to promote their product or service. With Web 2.0 you are not only reaching a large base of people but you are also giving more marketing power to your website through the spider web of connections behind each of these types of media. If you are promoting yourself through Wikipedia, you are getting a two-fold force of marketing, one, directly to your potential client and two, promoting your website’s viability due to Wikipedia’s highly spidered site.

Blogging

Blogging has probably been around longer than the other types of relationship based marketing techniques. What better way to promote yourself and your product then to sit down with a one-on-one conversation with potential clients? With your blog you can share your interests or passions with others who will then share that information and thus you have viral marketing.

If the idea of creating a blog scares you, this too has been made easier. Not only is there software out there making it easier and easier to blog but there are also people who you can hire to write blogs for you.

Comment on Existing Blogs

Once you write your blog, it does your blog well to have people comment on it. This has to do with the way search engines work as well as plain ole viral marketing.  To bring in more people to read your blog and comment, become a frequent visitor to sites that are related to your professional expertise and you may find yourself becoming the go-to person for those in need of that expertise.

Facebook and Other Social media

It is quite possible you have heard or even used Facebook by now. And if you haven’t used Twitter, certainly you have heard the term. These along with MySpace, and LinkedIn are common forms of social media. Sites like Facebook and MySpace have a broad focus while LinkedIn is more business focused. Sites like Facebook, provide the opportunity to add a customized page you can use to promote a business.

Relationship based marketing takes time and patience but is possibly one of the most viable and reliable forms of getting your name and company out to the public with the greatest long term value.

Pamela Ravenwood is a copywriter for ArteWorks SEO. She is an award winning writer, journalist, SEO specialist and strategic planning consultant. To learn more about this search engine optimization company, visit www.arteworks.biz.
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Right Way to Start Building Good Relationships- “A good start is a half done”. The authentic meaning of this proverb is having a good start always produces a great outcome. So if you are going to start relationship marketing, make sure to have a good start. Following a chronological approach is always better and Link Building campaign needs to follow these given approach step by step:

• Research for relevant websites- Choosing potential link partner is the foremost step of a link building campaign. It can be done through a search for the websites working in the same area. It requires comprehensive research of sites in major search engines with most relevant keywords. Note: Be cautious about the website’s interest in link partnership and its content quality. There should always be a resource page or a link partner’s page.
• Make a list of thematic sites- Prepare a list of websites interested in link partnership on the basis of research. To make it more expedient in use, you may sort the list either by geographical region or by page rank. Note: Focus on collecting good resources rather than large.
• Send emails of link building proposal- Prepare an email template for sending link building request. This is the most decisive step of a link building campaign. While writing emails for link building request, you should keep few points in mind.
  • Be assured that you have visited their website. In your email, put a line about their website.
  • Be delicate. It should be a personal request and should not look like coming from an automated program or software.
  • Offer them something of value, remember to point out what’s in it for them.
  • Add a line to explain the importance of link partnership.

  Note: Never send link building request number of times, to a single email ID, as it can irritate the receiver.

• Follow up- Follow up is required at weekly interval to check the persistence of links.

  Note: While doing follow up if you are not getting your links; don’t be agitated as it can mess up your relationship with the partner. Better ask him/her to add link again. Don’t forget to mention the mutual link partnership agreement signed before.

Brand Reputations in Relationship Building- Do you ever think when you commend any brand to your customer; it directly reflects your brand reputation? Suppose someone has requested you to recommend his/her brand you are not aware of. Do you recommend that brand? Never. But if you have taken service from any brand and you feel good about it- you will definitely recommend the name to any of your friend who has a need of the same service. Likely is the case with link building where you need to focus on the quality of links you are going to recommend in order to build relationship.

In Link Building, strategic relationship shows how successful your link campaign is launched. And both partners can take the benefit of link building throughout the strategic relationship.

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