Good Content and Quality Back-links can be a Deadly Combination! Comments Off
There are three main Search Engines which are taken into consideration from search engine optimization point of view namely Google, Yahoo and Bing. They have the biggest market share in the internet world. There are many factors that affect the rankings in the search engine ranking pages of these search engines. These factors can be divided into two parts On-Page factors and Off-Page factors. On-Page factors are taken into consideration before the launch of the website and off-Page factors are to be worked on after the launch of the website. They both are equally important and should not be compared to each other as they have their own places.
On-Page factors include domain selection, content optimization, initial keyword research, preliminary analysis, title and meta tags optimization, sitemap, linking structure of the website, designing, competitive analysis, keyword identification, image optimization, keyword allotment and much more. Off-Page Factors include directory submissions, social bookmarking submissions, classified submission, business listings, local listings, pixel submissions, RSS Submissions, Article Creation, Article submissions, press release writing, press release submissions, blog creation-posting, blog submissions, forum submissions, Search Engine submissions.
The content of a website plays a major role as people going to be reading the content and on an average a searcher spends 30 seconds to 1 minute, so it depends on how interesting the content is and how attractive the website is to hold the visitors. Moreover Search Engines are hungry for fresh content; they keep on starving for new and appealing content all the time. Content should be relevant to topic and factual, one shouldn’t beat around the bush and try to explain in a simple manner. Content should be optimized with deeply researched keywords as it increases the relevancy factor of the particular webpage. Content should be uploaded every now and then to a website and that’s why blogs are given so much of importance and recommended to be kept on websites, so as to get good Page-Rank. Page-Rank is achieved on the page relevancy factors and on the basis of back-links.
Backlinks at the other end are the most important part of off-Page optimization. Backlinks are one of the important factors which make a website rise in the search engine ranking pages, so to get a website to the top backlinks are a must. Quality is a very important factor that is considered by the search engines while considering backlinks. One should keep in mind that bad back-links keep the reputation of the website at stake and suck risks should be avoided. Backlinks or inbound links should come from good reputed sites. The backlinks should be do-follow instead of no-follow if they are no follow then the value of the backlinks decrease to a great extent. Article back-links are of great value and they have their own special effect. We sometimes think that when we talk about high Page-Rank article backlinks we actually don’t get the backlinks from the page which has a high PR, but what happens is if we have inner page inbound link and homepage has a good PR then the chances of the inner page getting a PR increases, if the homepage is not having it then it will take ages for the page to be crawled first of all and even if it gets crawled then there it’s probably not going to get Page-Rank in near future. If the site has a good content and good backlinks then it’s quite definitely going to get to top of the SERP, even sometime the title doesn’t make a difference.