There has been a lot of debate over the last two years on the pro’s and cons of paid link building. While I strongly believe that there is no short cut to building lasting value and relationships on the web, paid link building somehow found its way into my SEO strategies.
Quality links is the most sought commodity online – earned, exchanged, traded, bartered, bought and sold.
Savvy website owners and SEO’s are always on the lookout for the next link opportunity, especially those links that are “earned” and will eventually form the cream of the power links you can build to your website.
The key for SEO’s is to choose the right link building strategies that is in synergy with the New Link Variables – relevancy, consistency, diversity, participation and progression. I have spoken about these new link variables in various older posts.
Blog comments are normally a good sign since it indicates people are reading your posts. If fact this form of participation should be encouraged by asking your readers to post comments at the conclusion of any of your blog entries. Most popular blogs are generally littered with user comments and this is something you will want to strive for on your site as well.