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Relationship Based Marketing Comments Off

Posted on January 31, 2010 by admin

If you have been in sales or marketing for a while you probably have heard of the term “Relationship Based Marketing”. This type of marketing differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or “Intrusion” marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.



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