Well for starters, incoming links play a huge role when it comes to placing high in the search engines. The more links that point to your site from other websites the better. To the search engines, each incoming link counts as a vote for your ranking. The higher a site ranks, the more the its vote is worth.
So why is page rank improvement so important to your online success? Principally because the higher your website or blog appears in the free search results the more you’ll be seen as an authority in your niche, the more traffic you’ll get, and the more money you’ll make.
So let’s look at some ways we can legitimately improve page rank without any ‘black hat’, ‘smoke and mirrors’ nonsense that will annoy the search engines:
One of the main ways Google used to define pagerank is by the number of backlinks to your website. But it’s not all about quantity either. Quality has a lot to do with it as well. The other thing they look at is how many relevant backlinks you have. Even a PR3 one way backlink from a website in your niche is much more powerful than a PR3 website that is not related to your niche. But remember the Golden Link Rule, any link from any website has more value than no link.
The truth about directory submission services and Google SEO is that while they may help in the short-term, as Google has time to analyze each link and their quality, most of these services will end up hurting your SEO efforts. Google over the last couple of years has begun to put a value on every incoming link to a site, so logic tells us that if the quality of those links to a site, or the topic is not relevant Google will not give added value to the site they point to. What is even worse is that incoming links from sites that are deemed bad, or carry negative points, can also take away points from the site they link to.
Linking is the primary method in which web sites and web pages connect and build relationships. This is why analyzing a website’s links is one of the primary ways in which search engines today determine the relevance and value of a particular web page during online searches. The more quality backlinks you have, the higher your search engine raking is likely to be.
What are Backlinks?