SEO Copywriting, Trying to Get Websites in the Top 10 Search Results Comments Off
SEO copywriting, or search engine optimization copywriting is the process of writing the text for websites in a way that is easily read by the web surfer. This technique also uses keywords within the writing content so that the article appears high on the list when the keyword is searched for. SEO copywriting uses specific searchable words within headings, titles, and descriptions on the web page to help the article pull up with searches. Search engines want pages full of content to pull up during searches versus web pages that are really just additional pages, sometimes called “doorway pages.” The doorway pages are created for the sole purpose of achieving high rankings.