Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of web sites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list.

Maybe you have your own email list of fifty-thousand names or more. Perhaps you have a small list of just a few dozen prospects who have emailed you questions or comments. Regardless of where you begin, having a list is only part of the equation. The most successful marketers I know utilize their list in a variety of ways to build relationships and sell products that are a win-win for both buyer and seller.

The first way to utilize your list is through an auto responder sequence. If you’re not using an auto responder, I advise you to search for auto responder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.

The second way to use your list effectively is to provide pre-notification of product launches. There are many super affiliates that use their list in this manner, generating tens of thousands of dollars per month. Once you know of an affiliate product being launched within a six to eight week period, map out a pre-launch communication plan that reaches out to individuals prior to launch. This may include access to product information, downloads, videos, etc., to build anticipation around launch day. When launch day comes, create a sense of immediacy and scarcity – purchases will ensue.

The third way to leverage the power of your list is through referrers, building an even larger list that you can communicate with. Are you asking those who sign up for your list to refer your company, products, or services to others? Make your emails easy to forward and encourage referrals. This is a great way to reach individuals who are more likely to value your content and accept your offers.

The final method for leveraging an email list is to communicate on a regular basis. Your auto-responder sequence should integrate a series of messages spread out over time. By continually staying in front of your list and utilizing the content that you have to provide value, these individuals will stay engaged and have a higher propensity to purchase from you.

The time to start building your email list is now. In parallel, be sure to focus your energies on leveraging that list using the proper techniques. Having a great list is fine but unless you utilize it properly, you’ll never see the true value inherent in the list itself.

Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more about Michael’s hands-on SEO training program, Internet Marketing Forum, and SEO consulting at MarketingScoop.com or contact him via the Marketing Blog at http://marketing-expert.blogspot.com.

Assisting beginners and experienced network marketers to attract prospects to their business
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1. Choose keywords prudently
Become the master online marketer you want to be by picking the proper niche and it will pay off handsomely once you begin marketing. It is a waste of time to compete in a crowded and non-lucrative niche. The old adage says “crowds go where the money is” but this is not always true. People are sometimes too slow to see their advertising dollars going down the drain because big dumb money may rests in a distinct niche. Conduct a complete investigation when deciding upon which niche to enter. Time spent here will benefit you later.

2. Start your own email list and stay in contact
The greatest asset online is a customer list. You may have heard it before that the money is in the list. It is the list that will sustain your future enterprise.  All to often, list building gets passed over by amateur marketers. Building a massive list is common sense for major online marketers. You should build your list through opt-in forms located on your website. At the very least, get their first name and good email address so you can personalize your email communication. Use this list to introduce your products. Stay in constant contact with your list but never abuse your list with spammy offers. Create real value and a positive relationship by sending news worthy content to your customer list as often as possible. Treat your customers the way you would want to be treated. Do this and you will build a loyal following and will generate back links to your website through word-of-mouth which will increase your search engine rankings.

3. Add your keywords in post-writing
Nothing is more challenging than trying to create article content for SEO right from the start. It’s not something you want to spend a lot of time doing. Using that method will ultimately compromise the quality of your labor. Never limit your creative writing ability by thinking only in terms of SEO content. Instead, write an article with a broad topic in mind and later add keywords to it where appropriate. You will produce high quality SEO content by using this method.

4. Pick your products carefully
Not all that glitters is gold. Weight the good with the bad when deciding which affiliate program to promote. Some affiliate content maybe outdated or may have never worked when it was released to the public. Be carefull and only pick affiliate products that have obvious and proven benefits that can be demonstrated how well they work. Go beyond the earnings screenshots for verification that it works. Since your name and reputation are at stake, proper due diligence is advised when selecting an affiliate program to promote.

5. Give it enough time to work
You will not get a top search engine ranking in one week. Don’t attempt to hurry things along but do give your SEO efforts the time and consideration it deserves to achieve maximum success. Build your SEO strategy and always use quality content. Do not compromise your long-term strategy by experimenting with untested marketing strategies. In order to accomplish your goal of online success you must stay on course.

Wayne Hairston has been a webmaster and Internet marketer since 1997. He has published several articles on the subject about Internet Marketing. The Race For the Top Starts Now! Check out the free Get a #1 Google Ranking report. Feel free to distribute this article in any form as long as you include this resource box.

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