Aside from the pre-piste anticipation, there are several more practical advantages to booking early, not least of all the cost savings you can make. Most good ski companies offer early bird deals or special offers for bookings made several months in advance of the new season and you can find some real steals when it comes to reserving ski chalets if you get in quickly.

Speaking of ski chalets, that’s another great reason to book well in advance of the crowds: the best ones are snapped up quickly, especially if you have a large group and want to be accommodated together. There are other types of accommodation, of course, but chalet holidays tend to be the preference for discerning skiers and boarders who enjoy the convenience, comfort and flexibility of having their own private chalet to return to after a long day on the slopes.

Booking early also helps to ensure you bag a prime location at the resort of your choice. If you’re heading for a popular destination they’re likely to have plenty of accommodation but the later you book the more likely you’ll be to find yourself taking a shuttle bus to the slopes every morning. Ski chalets in prime locations (i.e. close to the lifts, shops and nightlife) are obviously the most coveted so it’s worth booking with a company that can guarantee prime locations and maximum convenience for guests – some will even offer private courtesy vehicles if their chalets are positioned further out from the action.

Once you’ve found the perfect chalet you’re pretty much ready to book as most good ski companies these days will create a complete package around your accommodation, including ski hire, flights, lift passes and insurance. Then you can relax and start to mark off the days on the calendar.

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Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of web sites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list.

Maybe you have your own email list of fifty-thousand names or more. Perhaps you have a small list of just a few dozen prospects who have emailed you questions or comments. Regardless of where you begin, having a list is only part of the equation. The most successful marketers I know utilize their list in a variety of ways to build relationships and sell products that are a win-win for both buyer and seller.

The first way to utilize your list is through an auto responder sequence. If you’re not using an auto responder, I advise you to search for auto responder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.

The second way to use your list effectively is to provide pre-notification of product launches. There are many super affiliates that use their list in this manner, generating tens of thousands of dollars per month. Once you know of an affiliate product being launched within a six to eight week period, map out a pre-launch communication plan that reaches out to individuals prior to launch. This may include access to product information, downloads, videos, etc., to build anticipation around launch day. When launch day comes, create a sense of immediacy and scarcity – purchases will ensue.

The third way to leverage the power of your list is through referrers, building an even larger list that you can communicate with. Are you asking those who sign up for your list to refer your company, products, or services to others? Make your emails easy to forward and encourage referrals. This is a great way to reach individuals who are more likely to value your content and accept your offers.

The final method for leveraging an email list is to communicate on a regular basis. Your auto-responder sequence should integrate a series of messages spread out over time. By continually staying in front of your list and utilizing the content that you have to provide value, these individuals will stay engaged and have a higher propensity to purchase from you.

The time to start building your email list is now. In parallel, be sure to focus your energies on leveraging that list using the proper techniques. Having a great list is fine but unless you utilize it properly, you’ll never see the true value inherent in the list itself.

Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more about Michael’s hands-on SEO training program, Internet Marketing Forum, and SEO consulting at MarketingScoop.com or contact him via the Marketing Blog at http://marketing-expert.blogspot.com.

Assisting beginners and experienced network marketers to attract prospects to their business
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