Everything you need to know about Keywords in SEO
Density and Prominence
Keyword density is a measure of how much emphasis (weight) a
keyword is given within the content of a page. Most of the emphasis
of a page is assigned to the text at the start of the page, at the
end of the page and within these tags: <title>, <h1>,
<a>, <img alt=”" />, <strong> and <em> (up
to 3 or 4 times).
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Never waste a precious strong/em tag on content that isn’t
a bunch of keywords. You can use CSS to achieve any visual effect
you want. You should only use those tags to put emphasis on a
keyword/key-phrase.
Keyword prominence is a measure of how important a word is
within its context – in other words, how close it is to the
beginning of the sentence. E.g.: the word ‘car’ is more
prominent in ‘car sale London’ (at the start) than in
‘London car sale’ (at the end).</p>
<p>Keyword prominence and density are 2 concepts applied to every
aspect of your website: URLs, headings, keywords, links, etc. Keep
these 2 ideas in mind as you read through the rest of this article
– they apply to absolutely everything.
Keywords/Key-phrases
A keyword is any word that accurately describes your content. A
key-phrase is a combination of keywords
<p>Stop words are those considered too ‘common’ or
‘vague’, which are ignored in search terms (with
exceptions, but let’s leave it at that for this article). You
may think they’re harmless since they’re ignored, but
stop words can be seriously damage your SEO strategy by occupying a
huge amount of keyword density and prominence within key-phrases in
titles, headings, URLs, links, etc… Example:
<p style=”margin-left: 36pt;”>Car sales in London = car sales has
50% density, 100% prominence Car sales London = car sales has 66%
density, 100% prominence London car sales = car sales has 66%
density, 66% prominence
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When writing up key-phrases, try to write in a newspaper
headline style and miss out common words such as ‘the’,
‘a’, ‘on’, ‘of, ‘in’,
‘you’, ‘me’, ‘he’,
‘it’, etc…
<p>PS.: There are too many stop words in the English language so I
won’t put a list here, but I do have a list if anyone wants
it.
strong>Keyword Ambiguity
Search engines are aware of these ambiguities so you’d only be
shooting yourself in the foot if you tried to cover both. Take
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